Icelandair came to Pablo London in September 2022 saying they wanted to be on TV/ Cinema and social channnels with their Stopover product from February 2023.
If you know Iceland, the sun sets at the end of October and rises in February, so a shoot had to happen sharpish.
It’s a great product. You can break your transatlantic flight for up to 7 days at no extra cost.
Who wouldn’t want to spend more time in Iceland? Frankly, when you look at whats on offer in Iceland you’d never want to leave.
This all made my job easier. ‘Easy to stop, Hard to leave’ kind of wrote itself. I co-wrote the script, presented it, they loved it and it was shot by late October and went on air in February 2023.