McDonald’s.

Where do I start?

I worked on McDonald’s for 8 years until 2021 during which I creatively led the account for 6 years.

An amazing brand. Amazing clients who I now count as friends.

I have broken it up into a few differtn sections

In this section I’ll take you through the best of the core brand work I was responsible for.

Other sections will take you through milestone moments like McCafe, Iconic outdoor, Saver, #Are you Reindeer Ready and Promos. The approach and background to these pillars of their business deserve their own sections.

‘Dad’

Probably the most controversial of all the piece of work I was responsible for.

McDonald’s has established itself as part of the everyday fabric of the nation. 4 million people visit every day and every day of the year, all aspects of life happens at McDonald’s.

We all have a McDonald’s in common. Not just in food choice, but how we use it. It’s a place where scoring that hat-trick for the D team is celebrated. Whereon a A place where divorcees take their children,

As Harry and William were admitting that talking out their mum’s death had helped them understand and recover, the environment felt appropraite for McDonald’s to truly push into